Twitter Tools for Business 2015

The most valuable contributions Twitter twitter gain followers offers small businesses are to get them connected with a targeted market and to continuously provide them with the latest product update and news on ongoing and upcoming events while at the same time allowing their customers to tweet back — all in a single platform. Twitter has also made the online marketing task for small businesses easy and personalized as they can inject every Twitter marketing campaign with their color, character, and emotions.However, through time and with unwavering efforts to bolster your online presence through Twitter, you may end up being flooded with too many interactions—more than you can handle all by yourself. Worry not, however, in case you have no other option but to continue managing your Twitter marketing campaigns all by your lonesome self because there are Twitter tools for business to help you tackle the task.Here are some tools you can use to help you manage your Twitter marketing campaigns with less sweat.HootSuite — This application has a complete set of tools to help you power up your business. You can use it on your desktop or on the fly with your mobile. It makes managing groups of accounts, keywords, and searches into columns or streams for easy viewing and efficient monitoring. Best of all, it comes with a ‘free to use’ option which allows you to manage your Facebook, Google+, and LinkedIn profiles on top of your Twitter account.

Tweetdeck – This is a web and desktop only application owned and managed by Twitter automatic twitter retweets itself. (Now owned by Twitter) Web and desktop only. Like Hootsuite, Tweetdeck allows you to monitor and manage your Twitter account with great ease.Twubs — This is a hash tag directory where you can register your own hash tags if only to establish your stake to them. This application is very useful in uncovering topics and on-going conversations on Twitter as well as check for available hash tags.SocialMention — This is a real-time search and analysis tool, which you can use with Twitter as well as with other social media sites to find and analyze tweets, and threads that mention your company or your brand.Exact Target — Also known as Cotweet, this application has powerful analytics and monitoring tools, which will allow you to conduct proactive marketing and engage in response oriented customer services.Untweep — This is a useful application that will help you identify and unfollow Twitter users who don’t tweet often or may have abandoned their Twitter accounts.Twitter Search — This is the built-in Twitter search engine, which appears on your Twitter tool bar. If you wish to keep your desktop free from too many tools, then you can content yourself with using Twitter’s very own search engine. It is simple yet just as fast and powerful as other search applications.There are tons of other Twitter tools out there you can use to power up your online marketing efforts from the simplest to the more who has the most twitter followers sophisticated and complex tools. But since you are still learning your way around the Twitter world, it is best to limit yourself for now to the tools we’ve listed here. As you develop and hone your Twitter expertise, you can gradually move on to using the more complex and more powerful Twitter marketing tools.

How To Promote Your Business/Brand On Instagram?

Marketers who are actively promoting their brand on Instagram how do you get more likes on instagram are interested in creating a captive audience for their content. The objective is to post share-worthy content so that other users can make the post go viral by liking and commenting on it. This way marketers are able to achieve exponential growth in brand recognition.Marketers are also using Instagram to promote brand loyalty and create better customer relations. Additionally, marketers have the option to implement strategies by which they can encourage existing customers to influence their followers on Instagram and get them interested in the brand's offering.Here are some things that businesses do to market their brand on Instagram: Post Photos That Drive Engagement Instagram gives marketers an opportunity to engage with users by putting-out creative pictures that are informative and humorous. This helps drive engagement, because Instagram users like to share photos which they find appealing, and if the image is really catchy it ends up going viral. Marketers also keep an eye on trending hashtags, so they can create content around popular topics and ensure that their posts receive high exposure.Connect With Prospects And Influencers - Instagram is an open network where users can express interest in a brand or communicate their dissatisfaction with a product/service. These interactions are posted using hashtags or @mentions, and it is important for marketers to keep tabs on what is being said about their brand or its products. Responding to hashtagged messages and @mentions creates a positive perception of the brand and also helps in driving conversions.Build Credibility By Getting Support From Influencers - There are numerous Instagram users who've established themselves as an authority in certain areas like: electronics, computers, mobile apps etc. Such users have a large follower base and they are capable of influencing the purchase decision of a prospect. Marketers often connect with influencers and request them to put-out posts about their brand/product. This gives more get instagram likes credibility to the brand/product as it is endorsed by a third party which is not connected with the business in anyway.Maximize Outreach By Running Contests - Contests are great for driving engagement and they also help in creating more visibility for the brand. On Instagram, marketers typically run contests of the type where participants are asked to suggest a caption for a photo. Running contests once a month or once a quarter is a good marketing practice and it is very effective in boosting sales.